Your brand is more than your logo, name or slogan. It’s the entire experience your customers have with your property or service. Your brand strategy should ultimately result in the identification and preference of your brand by customers.
I can assist with any brand issues you might have; this includes the creation of a completely new brand, a rebrand, or even the refinement of your current established brand. How do you feel about your brand? How do your customers feel? Does your brand grab attention? Does your brand invoke a feeling or something special within your guests?
I will help you define the very essence of your brand. Your brand needs to tell a story, and I will help you tell your brand’s story. Your brand needs to be crystal clear, and needs to follow through from your logo to your website, channel manager, systems, rates and fact sheets and ultimately to your staff and the property itself. Your brand is your most visible part for your customer, so you need to ensure that it is perfect.
I will provide clear guidance on your brand requirements. From your photography and videography through to your email newsletters, website and brochures, I am here to guide you through the creative process. Consistency is vital across both your on and offline platform.
Welcome! I offer strategic direction and a full range of marketing and sales representation services. I provide my portfolio of clients with an in-depth industry understanding. I value my relationships with travel professionals immensely and want to ensure I offer property owners and the travel trade a valuable service.