Digital Media Marketing

Whether it’s to solidify your brand’s position, promote a new service, or attract new guests, I will help you develop some incredible ideas and launch a cross-channel campaign ready for action. Via insight and market research, I can assist you in creating a campaign that makes the most of your media budget. I can help with individual advertising campaigns as well as campaigns to establish or reinforce your brand. You need to consider on how you segment your audience, how best to engage them and what visuals will pique their interest.

Content is king and Google favours fresh original content. When it comes to storytelling and creating captivating content, I excel. Any memorable trip is the experience itself. The experience of travel, the experience of the property and the experience of the destination. So how do you sell an experience? You inspire. And to inspire you need to create compelling content. You need to tell a good story and you need to inspire your future guests to take action.

With an in-depth knowledge of the travel industry, access to the very best copywriting services, I am ideally placed to help improve your property’s online search presence. I focus on content optimisation, advice on ranking factors, keyword research, monitoring, reporting and continual refinement and improvement. With a proven track record of making websites rank, I can ensure your new or current website is Google friendly and that all content is optimised for better engagement and ranking purposes. I can assist from domains to website structure, keywords and content, I am determined to ensure that your website ranks!

Your property might already have a social media presence, but there are best practices for each platform. I can help you navigate this landscape and provide a sense of consistency with regards to posting. I have a social team who are well-versed in auditing, strategising and engaging with audiences on all manner of social networks. They instinctively know where to focus attention to turn audiences into advocates. Depending on your target audience, I can help you to determine the ideal social networks to work with. It’s all about targeting new or existing customers and delivering creative campaigns that convince guests to convert. Reach potential guests across Facebook, Instagram, Pinterest, LinkedIn and Twitter, I will help your social media advertising deliver results.

It’s imperative to have images that represent your brand in a positive light. These images can be used on your website, social channels and in online brochures such as Wetu. The internet is a visual place and an awe-inspiring portfolio of images showcasing your property can drive plenty of business. Creating videos opens up scope for even further online marketing when uploaded to powerful video platforms. It also offers visitors a proper overview of your property, and clips can be edited to use on social media.

Email marketing remains one of the most effective ways to engage your audience, encourage direct bookings and foster loyalty. Isn’t it time to turn that tired database of email addresses into engaged guests? Your customers receives 10’s, if not 100’s of emails every day, therefore it is crucial to craft an irresistible subject line. Thankfully I have some incredibly creative professionals who are able to blend eye-catching design and imagery with engaging copy and calls-to-action, making your email campaign count.