Sales & Trade Representation

I love the travel trade!

Sales and trade are often neglected areas of hospitality marketing, falling by the wayside in favour of digital. However it is important to market your property on an ongoing basis to both the international and domestic tourism trade. Target markets need to be identified and your property needs to be successfully positioned within those target markets. Over the past 20 years I have built strong relationships with the travel trade (Destination Management Companies, Tour Operators & Travel Agents). The trade is key to the success of your hospitality business and relationships need to be nurtured and fostered.

Sales Representation

Face to face business development is vital to reach the travel trade and the services I offer include:

Sales calls that include full presentations to sales staff & product updates & courtesy calls
Negotiation with tour operators and agents as regards STO contracts and Nett Rates
Negotiate the inclusion in tour operator/DMC brochures
Identify and organise site inspections & educationals to the property
Sales lead follow ups

Trade Marketing

Marketing the property to the travel trade is a key focus and includes the following:

Trade and Consumer show representation. These could include Indaba, WTM Africa, WTM London and ITB Berlin
Participation in a variety of virtual trade shows
Identifying and attending workshops
Email newsletters to agents
iBrochures (The Wetu Content System is an online solution for the management and distribution of tourism sales and marketing content.)