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Sales & Trade Representation
I love agents!
Sales and trade are often neglected areas of hospitality marketing, falling by the wayside in favour of digital. However it is important to market your property on an ongoing basis to both the international and domestic tourism trade. Target markets need to be identified and your property needs to be successfully positioned within those target markets. Over the past 20 years I have built strong relationships with the travel trade (Destination Management Companies, Tour Operators & Travel Agents). The trade is key to the success of your hospitality business and relationships need to be nurtured and fostered.
Sales Representation
Face to face business development is vital to reach the travel trade and the services I offer include:
- Sales calls that include full presentations to sales staff & product updates & courtesy calls
- Negotiation with tour operators and agents as regards STO contracts and Nett Rates
- Negotiate the inclusion in tour operator/DMC brochures
- Identify and organise site inspections & educationals to the property
- Sales lead follow ups
Trade Marketing
Marketing the property to the travel trade is a key focus and includes the following:
- Trade and Consumer show representation. These could include Indaba, WTM Africa, WTM London and ITB Berlin
- Participation in a variety of virtual trade shows
- Identifying and attending workshops
- Email newsletters to agents
- iBrochures (The Wetu Content System is an online solution for the management and distribution of tourism sales and marketing content.)
Welcome! I offer strategic direction and a full range of marketing and sales representation services. I provide my portfolio of clients with an in-depth industry understanding. I value my relationships with travel professionals immensely and want to ensure I offer property owners and the travel trade a valuable service.