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Sales & Trade Representation

I love the travel trade!

Sales and trade are often neglected areas of hospitality marketing, falling by the wayside in favour of digital. However it is important to market your property on an ongoing basis to both the international and domestic tourism trade. Target markets need to be identified and your property needs to be successfully positioned within those target markets. Over the past 20 years I have built strong relationships with the travel trade (Destination Management Companies, Tour Operators & Travel Agents). The trade is key to the success of your hospitality business and relationships need to be nurtured and fostered. 

African Baskets Stars of Africa

Sales Representation

Face to face business development is vital to reach the travel trade and the services I offer include:

  

  • Sales calls that include full presentations to sales staff & product updates & courtesy calls
  • Negotiation with tour operators and agents as regards STO contracts and Nett Rates
  • Negotiate the inclusion in tour operator/DMC brochures
  • Identify and organise site inspections & educationals to the property
  • Sales lead follow ups

Stars of Africa

Trade Marketing

Marketing the property to the travel trade is a key focus and includes the following:


  • Trade and Consumer show representation. These could include Indaba, WTM Africa, WTM London and ITB Berlin
  • Participation in a variety of virtual trade shows
  • Identifying and attending workshops
  • Email newsletters to agents
  • iBrochures (The Wetu Content System is an online solution for the management and distribution of tourism sales and marketing content.)

Other Services

Chameleon

Brand

Digital marketing

Websites

Your brand is more than your logo, name or slogan. It’s the entire experience your customers have with your property or service.

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Chameleon

Websites

Digital marketing

Websites

Your website is your property’s front door. Your website needs to be beautiful and powered by industry-leading technology. 


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Chameleon

Digital marketing

Digital marketing

Digital marketing

From compelling content to search engine marketing, I can help you craft comprehensive digital marketing campaigns.

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Sales & Trade Representative

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Office +27210351410 | Cell +27763726136 | Email brett@starsofafrica.travel


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Welcome! We offer strategic direction and a full range of marketing, PR & sales representation services. We provide our portfolio of clients with an in-depth industry understanding. We value our relationships with travel professionals immensely and want to ensure we offer property owners and the travel trade a valuable service. 

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