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Sales and trade are often neglected areas of hospitality marketing, falling by the wayside in favour of digital. However it is important to market your property on an ongoing basis to both the international and domestic tourism trade. Target markets need to be identified and your property needs to be successfully positioned within those target markets. Over the past 20 years I have built strong relationships with the travel trade (Destination Management Companies, Tour Operators & Travel Agents). The trade is key to the success of your hospitality business and relationships need to be nurtured and fostered.
Face to face business development is vital to reach the travel trade and the services I offer include:
Marketing the property to the travel trade is a key focus and includes the following:
Your brand is more than your logo, name or slogan. It’s the entire experience your customers have with your property or service.
Your website is your property’s front door. Your website needs to be beautiful and powered by industry-leading technology.
From compelling content to search engine marketing, I can help you craft comprehensive digital marketing campaigns.
Welcome! I offer strategic direction and a full range of marketing and sales representation services. I provide my portfolio of clients with an in-depth industry understanding. I value my relationships with travel professionals immensely and want to ensure I offer property owners and the travel trade a valuable service.